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Marketing Food Brands : Private Label versus Manufacturer Brands in the Consu...

Description: Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry, Hardcover by Chimhundu, Ranga, ISBN 3319758314, ISBN-13 9783319758312, Like New Used, Free shipping in the US

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

Price: 178.84 USD

Location: Jessup, Maryland

End Time: 2024-11-15T22:22:22.000Z

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Marketing Food Brands : Private Label versus Manufacturer Brands in the Consu...

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Book Title: Marketing Food Brands : Private Label Versus Manufacturer Brands in the Consumer Goods Industry

Number of Pages: Xvi, 293 Pages

Language: English

Publisher: Springer International Publishing A&G

Publication Year: 2018

Topic: Marketing / General, Graphic Arts / Branding & Logo Design, Consumer Behavior, Industries / Food Industry, Advertising & Promotion

Illustrator: Yes

Genre: Design, Business & Economics

Item Weight: 178.3 Oz

Author: Ranga Chimhundu

Item Length: 8.3 in

Item Width: 5.8 in

Format: Hardcover

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